TRANSFORMATIONAL
MARKETING.
MARKETING TRANSFORMS. MARKETING CHANGES. MARKETING IS ALIVE. AND TRANSFORMATIONAL MARKETING STARTS WHERE FAMILIAR MARKETING ENDS. FOR WE CANNOT SOLVE PROBLEMS BY THINKING LIKE WE ALWAYS DO. EINSTEIN WAS RIGHT. WITH THE APPROACH OF TRANSFORMATIONAL MARKETING, WE GO ONE STEP FURTHER TOWARDS SOCIAL MARKETING AND ASK OURSELVES MUCH MORE ABOUT WHAT THE TARGET GROUP NEEDS, WANTS, FEELS A LOT AND HOW THEY WOULD LIKE TO SEE THEMSELVES.
THE UGLY DUCKLING. OR RATHER THE BEAUTIFUL SWAN? IT IS ALL JUST A MATTER OF THE RIGHT STRATEGIC DIRECTION.
GET TRANSFORMED.
FROM AN UGLY DUCKLING TO A BEAUTIFUL SWAN..
KNOW YOUR CUSTOMERS BETTER THAN YOUR BALANCE SHEET.
HOW BRANDS BECOME MELONS.
EVERYTHING LIVES THROUGH EMOTIONS. AND WHEN A MELON TOUCHES THE HEART, STIRS MEMORIES OF THE LAST HOLIDAY, LETS ONE FEEL CHILDHOOD’S BAREFOOTNESS AGAIN AND SWEETLY RECALL THE TASTE OF THE FIRST KISS, THEN A BRAND BECOMES THE MELON IN THE CUSTOMERS’ MINDS.
WE CAN ONLY REACH THE THOUGHTS AND CONSCIOUSNESS OF OUR CUSTOMERS IN THE LONG TERM WITH THE EMOTIONS THAT WE CREATE THROUGH TARGETED MARKETING. AND MAKE OURSELVES AT HOME THERE WITH OUR BRAND AND A MELON ICE CREAM.
RESIDING IN A CONSCIOUSNESS AND ANCHORED THEREIN, WE CONTINUALLY CREATE NEW, POSITIVE BRAND EXPERIENCES FOR THE TARGET GROUP, AWAKEN NEEDS AND MAKE WISHES COME TRUE.
BRAND MANAGEMENT.
WHAT ELSE.
A BRAND LIVES THROUGH EMOTIONS. WE KNOW THAT. BUT THE BRAND, TOO, HAS TO LIVE, EVOLVE AND MOVE WITH THE TIMES. IT NEEDS TO PERPETUALLY WEAR NEW CLOTHES, DISTINGUISH ITSELF FROM THE COMPETITION AND NOTICEABLY DIFFERENTIATE ITSELF. THAT IS THE ONLY WAY IT CAN OFFER AN ADDED VALUE FOR THE TARGET GROUP AND OBTAIN RECOGNITION. AND THAT IS PRECISELY THE TASK OF PROFESSIONAL BRAND MANAGEMENT.
THAT IS WHY BRAND POSITIONING, BRAND ARCHITECTURES, BRAND COMMUNICATION, BRAND REINFORCEMENT, BRAND EXTENSIONS & BRAND REVIVALS ARE PART OF OUR DAILY MELON.
LET US CREATE A UNIQUE AND INTERESTING BRAND EXPERIENCE AND THEREBY LONG-TERM BRAND AND CORPORATE VALUES.